Kate Upton Lands the SI Swimsuit Cover for the Third Time

For the third time, Kate Upton has landed the coveted spot on the cover of Sports Illustrated‘s annual swimsuit issue. And while they say the third time is a charm, if we’re being honest, the first two times weren’t too shabby. To mark the occasion, Sports Illustrated is releasing three different covers, all of which feature the 24-year-old mega-model. This is the second time in two years the mag has gone the triple cover route, though this is the first time all three covers feature the same person. For something called “the Swimsuit Issue,” there’s a real lack of swimwear throughout the covers. But maybe that’s a good thing.